There aren’t that many spaces that allow artists to connect directly with their fans in physical spaces.
Music incubator and media agency Clout Africa is committed to find innovative ways to fill that gap. It recently launched the Clout Talk Concert #CTC, the first of its kind Talk Only Concert in Africa.
Rapper and media maestro Blaqbonez was tapped to host the second edition of the Clout Talk Concert. The rapper has mastered the art of driving conversations on social media around his projects and garnered the respect of his peers. There was no better person to take all that online charisma and translate it to a live audience. He took charge at the Space Hub in Lekki Phase One on the 4th of March 2022 at the Clout Talk Concert, supported by beverage giant Pepsi, and sponsored by Cabdury’s TomTom holding the attention of a full house for a 5 hour extravaganza with some of Naija’s most charismatic new pop stars.
The guest roster for the second edition of Clout Talk Concert was as diverse as ever and the guests got to join the banter as rapper SGawd, singer Tomi Owo, the charismatic Bella Shumurda, alternative singer Johnny Drille and ace duo Ajebo Hustlers shared the stage with BlaqBonez, dishing on their careers and music and pulling out a few answers of their own out of the concert’s enigmatic host. BlaqBonez kept the conversation fun with the occasional curve ball about their relationship with their fandoms and the future of the industry. They were encouraged to interact directly with the guests while Cool FM’s Dj Joenel ran the decks, pumping hit after hit to keep the energy levels up and Fabulous keeping the crowd hype.
Clout Talk Concert is a quarterly event designed to create an immersive experience where fans can connect with artists and share in their journey, with conversations chaperoned by a guest celebrity. It is a flagship product for the Clout Africa brand and the first of a lineup of interactive and immersive offline events and online programming designed to close communication gaps in the music and entertainment industry.
“For the first time, music artists are seen to be more than just their hits – the fans are just as interested in their unique stories and creative processes as their records. Clout Talk Concert made this happen”, commented Dotun Kayode aka Do2dtun, Chief Brand Officer for Clout Africa.
